I recently stumbled upon Wilfred and I instantly fell in love with the house brand of Aritzia, a Canadian clothing retailer for women. Wilfred has three fantastic lines: the main line, Wilfred Free (a casual collection) and Le Fou by Wilfred (which is vintage inspired). I’m totally smitten with the sophisticated colours and soft fabrics! Pictures above from Le Fou by Wilfred and some items from the main line.