4 New Indie Fashion Brands To Know

There’s a lot going on – some of the coolest new fashion brands can be found on Instagram these days! I even did my first Instagram order as the label that caught my attention hasn’t set up a webshop yet. In the beginning I felt a bit worried, but the communication was smooth and I trust in the universe that my tailormade trench coat from Ukraine will soon be on its way to Switzerland!

Naya Rea

Naya Rea is a London based womenswear brand found by Siberian designer Naya Rea. Her interpretation of colours and textures are often reminiscent of this beautiful, solemn and mysterious land. Each of her whimsical collection takes on unconventional cuts and luxurious materials to explore female sensuality and Siberian folklore.

Instagram Fashion Brands

Moiré Collection

Moiré is the offspring of Oslo based Moiré Fashion Agency and was founded in 2016 by Creative Director Charlotte Fische and Head of Design Linn Sannes Brevik-Ribeiro. Their small and highly curated collections are built upon a mutual wish for more tailoring, one-of-a-kind details and high-quality textiles.


Olivia Rose

Olivia Rose The Label is a small independent British clothing label, founded in January 2017 by English designer, Olivia Rose Havelock. Every item is handmade to order by Olivia herself in her studio, her making process includes the designing, cutting out, sewing, stitching, steaming, labeling, packaging and sending of each individual item along with its own personal hand written note. All items are handmade in very limited quantities, most pieces take around 4 hours to be made. My favourite item is shown in the picture below – it’s a irregular hand shirred bandeau top with ruffled hems called The Nayla, made of 100% Satin.


Early Mornings in Paris

Early Mornings in Paris is a young Ukrainian brand for Paris & Wine lovers founded by Olga and Katya. There isn’t any webshop yet, orders can only be made through Instagram. But I’m fell madly in love with their uber cool Trench Coats and ordered mine in beige the other day. Can’t wait until it arrives, I’ll keep you guys updated 😉