A New Independent Label to Watch: The Label Edition

Summer is still in full swing and my love for relaxed summer dresses is still unbroken. Like the dresses from The Label Edition, a Barcelona based brand launched in 2019 by two fashion and luxury marketing experts, Barcelona based, Founder and Creative Director Veronique Vaillant von Siebenthal and Co-Founder Laura Johansson.

Both believe that fashion should always compliment a woman’s essence, and never overwhelm:

“Our garments reflect female deliverance and a rebellion against restraint. In each piece, you will find an energy of effortless elegance in honor of the women and resilient personalities that most inspire us.”

“Whether you’re in the mood for magical whimsy, office-worthy sophistication, or a memorable night out, our capsule collections invoke a sense of wonder and excitement, allowing each facet of your personality to feel free. Each piece is meant to either join your wardrobe separately as a statement staple, or to compliment items from current and previous collections. They are ageless – yet inspired, proving that a garment can be beautiful and long lasting.”