New Russian label to watch: I AM Studio

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Don’t get me wrong but it was quite a surprise for me when I noticed that I AM Studio is actually a Russian label! Its concept of affordable luxury was designed and implemented by Daria Samkovich, the founder and creative director of the brand, at an early stage of its creation. Founded in 2009, the label opened a new middle-up niche on the Russian fashion market with its high quality materials, its mixture of fashion and basic pieces and last but not least its affordable prices! All items can be ordered online.